What is Gyal Code?

Gyal Code is an empowerment brand encouraging women to be expressive, bold and shameless!

We got tired of seeing outdated double standards when it comes to women's empowerment, so we created a lifestyle brand that encourages us to live by a new code.

Our code is we dress how we want, say what we want, live shamelessly, and make sure we feel amazing and look great while doing it!

Gyal Code is never being afraid to live your truth...

It’s always being bold with your words and actions. It's never dimming your light or compromising who you are, no matter how uncomfortable being yourself makes others feel.

It’s being true to yourself & living in that truth, and never letting anything or anyone (including yourself) change that.

Gyal Code is learning to accept vanity as strength......

It's being confident and comfortable with vanity, because looking good and feeling good go hand-in-hand.

It’s knowing there's no shame in being proud of your appearance, because you're the only person with your looks for a reason! It's outwardly being "conceited" even (and especially) when doing so intimidates others.

Gyal Code is supporting other women, even when you can’t relate to their lifestyle or personal brand of empowerment... 

It has no space for judgment or discrimination, only acceptance!

Because it doesn’t matter if you beat your face daily or have never worn makeup in your life, prefer to be naked or fully covered, or even whether you curse or choose not to—as long as you feel empowered while doing it.

It’s accepting all of yourself AND others, not just the parts that are easy to accept. It’s loving yourself unapologetically when the world tells you to be ashamed of who you are, and making sure to share that love with others.

 Last but not least, Gyal Code is community!

It’s providing a shoulder for other women in need & helping build each other up. Most importantly, it's motivating each other to be our boldest, baddest and best selves, because there is no Gyal Code without gyals!

So join the Gyal Squad, where we're fully committed to inspiring and encouraging each other, and making sure we look tf good while doing it! 

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Wanna join the gyal squad but don't know where to start? 😅

Looking for a statement piece? Check out the Say It Gyal Collection!

Feelin' like a pimp? Gon' check out the Ladies Collection!

Looking for something edgy? The Smile Collection is for you!

Or find something you love using the questionnaire below!

Do you like a pop of color or prefer to stick to the basics?

Are you looking for sweats or tees?

Do you like a chromatic or minimal design?

Do you want branded or unbranded apparel?