Conscious Fashion: The New Wave

conscious fashion: the new wave

It’s time to get real about it—the fashion industry has officially become one of the biggest threats to our environment.
 
Fashion production is currently clocking in as being responsible for as much as 10% of all global pollution, making it one of the most earth-damaging industries in the world. To put it into perspective, about 87% of the materials used to make clothing has ended its life span in a landfill or by incineration—and this is just scratching the surface.
 
Fast fashion has made online shopping cheaper and more accessible, but just like anything else that seems too good to be true, there's a dark side to this industry shift. With an increase accessibility comes an increase in demand, but more often than not, this demand leads to overproduction—and many companies’ solution to this [self-created] problem is burning and/or throwing away millions of dollars worth of unsold clothes at the end of each season. And this isn’t even accounting for waste produced by water usage during manufacturing & greenhouse gas emissions from both production and transportation.
 
Now that you know all that, how is Gyal Code different?
Gyal Code is a print-on-demand streetwear brand made using the latest direct-to-garment printing technology, a more sustainable & eco-friendly approach to fashion production.
 
Every single product purchased from us is made specifically for you, which means there’s never any leftover stock & we’re producing less waste than traditional apparel manufacturing! This also allows us to keep our catalogue diverse & up-to-date while keeping our brand morals in tact & not contributing to the quickly rising fashion industry global crisis. 
 
We understand conscious fashion may not be as time or price-efficient as fast fashion, but this is a sacrifice we’re more than willing to make to contribute to a more mindful, earth-prioritized fashion industry, and we hope our customers not only understand, but join us in prioritizing looking good without it having to compromise the planet!
 

Wanna join the gyal squad but don't know where to start? 😣

Looking for a statement piece? Check out the Say It Gyal Collection!

Feelin' like a pimp? Gon' check out the Ladies Collection!

Looking for something edgy? The Smile Collection is for you!

Or find something you love using the questionnaire below!

Do you like a pop of color or prefer to stick to the basics?

Are you looking for sweats or tees?

Do you like a chromatic or minimal design?

Do you want branded or unbranded apparel?